SKINFLOODING
Hydration, Layer by Layer
Heard of skinflooding but not sure what the hype is about? You're not alone — and good news: it's way simpler (and more effective) than it sounds. Inspired by Korean skincare, skinflooding is all about layering hydration to help your skin soak it all in and stay soft, plump and balanced. Especially helpful if your skin is feeling dry, dull or a little overwhelmed.
What is Skinflooding?
Skinflooding is a technique where you layer multiple hydrating toners — often three, four, even five! — before applying your serums and moisturizer. Each toner adds moisture and beneficial ingredients like hyaluronic acid, centella asiatica, or niacinamide. It’s like giving your skin a big, calming drink of water, step by step.
It’s especially lovely if your skin is starting to feel tighter, drier or more sensitive — whether that’s from the weather, age, or overdoing actives. And no, it doesn't require expensive products.
Why Try It?
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Deep, layered hydration without heaviness
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Boosts glow and bounce
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Helps calm redness and irritation
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Makes your skin more receptive to serums
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Flexible and customizable — use toners your skin loves
How to Skinflood (Step-by-Step)
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Start with clean skin — always begin with a double cleanse.
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Apply your first toner — hydrating and alcohol-free.
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Layer 2–5 more toners, each chosen for its unique active ingredients — think soothing centella, brightening niacinamide, or hydrating hyaluronic acid. Don’t wait until your skin is dry between layers — apply the next toner while your skin is still slightly damp to lock in hydration more effectively.
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Optional: Add an active serum — like peptides or hyaluronic acid.
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Finish with a moisturizer to lock it all in.
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SPF (AM only!) — always, always finish with sun protection.
Pro Tip: The magic isn't in the number of steps — it's in choosing soothing, water-based products and layering gently while your skin is still damp.
CTA: [Explore our favorite toners and products for skinflooding]
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